ADLOOK LIMITED
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Cash
£245k
-85.3% vs 2024
Net assets
£2.9m
-68.9% vs 2024
Employees
17
+41.7% highest in 4 filed years
Profit before tax
-£6.4m
+13.7% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|
| Turnover | — | — | £8,658,654 | £10,977,155 | +26.8% | |
| Operating profit | — | — | -£7,406,428 | -£6,388,217 | +13.7% | |
| Profit before tax | — | — | -£7,406,428 | -£6,388,333 | +13.7% | |
| Net profit | — | — | -£7,406,428 | -£6,388,333 | +13.7% | |
| Cash | £30,651 | £277,879 | £1,663,494 | £245,139 | -85.3% | |
| Total assets less current liabilities | £1,644,106 | £7,679,239 | £9,272,811 | £2,884,478 | -68.9% | |
| Net assets | £1,643,865 | £7,678,998 | £9,272,570 | £2,884,237 | -68.9% | |
| Equity | £1,643,865 | — | £9,272,570 | £2,884,237 | -68.9% | |
| Average employees | 3 | 6 | 12 | 17 | +41.7% | |
| Wages | — | — | £1,418,480 | £2,102,690 | +48.2% | |
| Directors' remuneration | — | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | — | -85.5% | -58.2% | |
| Net margin | — | — | -85.5% | -58.2% | |
| Return on capital employed | — | — | -79.9% | -221.5% | |
| Gearing (liabilities / total assets) | 1.5% | -167.0% | 48.1% | 82.1% | |
| Current ratio | — | — | 1.11x | 0.74x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Menzies LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Accordingly, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future and so continue to prepare these financial statements on the going concern basis.”
Group structure
- ADLOOK LIMITED · parent
- Adlook USA Inc. 100%
- Adlook Spain SL 100%
Significant events
- “On 4 May 2026, the Company disposed of its entire investment in Adlook Spain SL to Adlook International Limited, for consideration of £2,824,987.”
- “On 11 June 2026, the Company disposed of its entire investment in Adlook USA Inc. to Adlook International Limited, for consideration of £4,676,683.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CHRISTYS, Charalambos | Director | 2024-11-04 | Nov 1979 | Cypriot |
| GWOZDZ, Damian | Director | 2022-04-08 | Jul 1987 | Polish |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| WESTHEAD, Elizabeth Penelope | Director | 2022-04-08 | 2025-07-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Neuron Holdco Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2026-05-12 | Ceased 2026-06-26 |
| Neuron Bidco Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2024-05-07 | Ceased 2026-05-12 |
| Mr Pawel Sebastian Chodaczek | Individual | Shares 25–50%, Voting 25–50% | 2024-05-07 | Active |
| Rtb Marketing & Tech Services Ltd | Legal person | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-04-08 | Ceased 2024-05-07 |
Filing timeline
Last 20 of 34 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-29 | AA | accounts | Accounts with accounts type full | |
| 2026-07-27 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-06-09 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-06-09 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-12-09 | SH01 | capital | Capital allotment shares | |
| 2025-10-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-16 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-07-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-16 | AA | accounts | Accounts with accounts type small | |
| 2024-11-18 | AP01 | officers | Appoint person director company with name date | |
| 2024-10-22 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-10-09 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-07-30 | AA | accounts | Accounts with accounts type small | |
| 2024-07-09 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-05-08 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-05-08 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-05-07 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-05-07 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-05-07 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-02-22 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 1
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.