KANTAR MEDIA AUDIENCES LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-06-09 (in 1mo)
Last made up 2025-05-26
Watchouts
Cash
£45K
Latest balance sheet
Net assets
-£74M
lowest in 3 filed years
Employees
297
Average over period
Profit before tax
-£11M
Period ending 2024-12-31
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · latest reflected 2024-12-31
| Metric | Trend | 2022-10-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|
| Turnover | — | £45,459,780 | £51,589,509 | |
| Operating profit | — | -£8,558,792 | -£10,924,556 | |
| Profit before tax | — | -£7,627,807 | -£10,667,834 | |
| Net profit | — | -£10,145,334 | -£9,756,629 | |
| Cash | — | £4,351,826 | £44,956 | |
| Total assets less current liabilities | — | £2,093,568 | -£7,852,684 | |
| Net assets | £1 | -£64,383,355 | -£74,139,984 | |
| Equity | £1 | -£64,383,355 | -£74,139,984 | |
| Average employees | — | 293 | 297 | |
| Wages | — | £22,299,218 | £20,993,210 | |
| Directors' remuneration | — | £932,434 | £478,649 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-10-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|
| Operating margin | — | -18.8% | -21.2% | |
| Net margin | — | -22.3% | -18.9% | |
| Return on capital employed | — | -408.8% | 139.1% | |
| Gearing (liabilities / total assets) | — | 192.7% | 209.9% | |
| Current ratio | — | 0.48x | 0.46x | |
| Interest cover | — | -29.34x | -17.27x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors consider that the going concern assumption upon which these financials have been prepared continues to be appropriate. Consideration has been given to the net liability position with review of forecasts and cash flow projections, covering the period of 15 months from the date of signing these financial statements. These demonstrate the Company has sufficient funding to meet its obligations as they fall due. Furthermore, the sale to H.I.G. Capital (note 23) provides enhanced financial stability for the entity... The directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future, being at least 12 months from the date of signing these financial statements. Thus, the directors continue to adopt the going concern basis in preparing the annual financial statements.”
Group structure
- KANTAR MEDIA AUDIENCES LIMITED · parent
- RSMB Limited 0.5%
Significant events
- “On 17 January 2025, the Kantar Group announced the proposed sale of Kantar Media to H.I.G. Capital. The transaction allows the Group to focus on its strategic objective of becoming the indispensable brand partner to the world's largest consumer brands. The sale process was completed on 1 August 2025.”
- “As detailed in note 16 the loan to TNS Group Holdings Limited of £7.7m was settled in full in April 2025. This is a non adjusting event in the 2024 financial statements.”
- “In May 2025, 99 shares held by Kantar Media Cooperatief UA and 1 share held by Kantar Square Two B.V. were transferred to Kantar Media Netherlands Holdings B.V..”
- “No other events after the balance sheet date have been identified which are considered necessary to disclose or adjust for at the reporting date.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| PORTER, Lucy Mary | Director | 2024-08-01 | Jan 1973 | British |
| RICHARDSON, Giles Harvey Roberts | Director | 2022-05-26 | Feb 1974 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LAZENBY, Marie Louise | Director | 2022-05-26 | 2024-06-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Kantar Group Holdings Ltd | Corporate entity | Shares 75–100% | 2022-05-26 | Ceased 2025-08-01 |
| Kantar Media Uk Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-05-26 | Ceased 2022-05-26 |
Filing timeline
Last 20 of 23 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-28 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-03-07 | AD01 | address | Change registered office address company with date old address new address | |
| 2026-03-07 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-11-13 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-13 | AA | accounts | Accounts with accounts type full | |
| 2025-07-30 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-06-05 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-04 | SH02 | capital | Capital alter shares subdivision | |
| 2024-12-02 | AA | accounts | Accounts with accounts type full | |
| 2024-08-08 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-03 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-02 | AA01 | accounts | Change account reference date company current extended | |
| 2023-08-23 | AA | accounts | Accounts with accounts type dormant | |
| 2023-08-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-07-19 | AA01 | accounts | Change account reference date company previous shortened | |
| 2023-05-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-05-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-05-16 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-05-16 | PSC02 | persons-with-significant-control | Notification of a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 1
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.