DEFINITION GROUP LIMITED
Get an alert when DEFINITION GROUP LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£864k
-52.5% lowest in 3 filed years
Net assets
-£10m
-29% lowest in 3 filed years
Employees
85
-11.5% lowest in 3 filed years
Profit before tax
-£2.5m
+48.1% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
3-year trend · vs Industrials median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £12,199,304 | £11,654,499 | £9,252,098 | -20.6% | |
| Operating profit | -£305,078 | -£3,133,177 | -£817,880 | +73.9% | |
| Profit before tax | -£2,135,561 | -£4,913,226 | -£2,548,534 | +48.1% | |
| Net profit | -£1,987,694 | -£4,706,296 | -£2,248,239 | +52.2% | |
| Cash | £1,764,400 | £1,817,801 | £864,093 | -52.5% | |
| Total assets less current liabilities | £15,559,736 | £12,249,318 | £10,791,463 | -11.9% | |
| Net assets | -£3,046,223 | -£7,752,519 | -£10,000,758 | -29% | |
| Equity | -£3,046,223 | -£7,752,519 | -£10,000,758 | -29% | |
| Average employees | 100 | 96 | 85 | -11.5% | |
| Wages | £4,610,213 | £4,773,769 | £4,170,293 | -12.6% | |
| Directors' remuneration | £460,901 | £436,883 | £565,002 | +29.3% | |
| Directors' pension contributions | £78,751 | £45,968 | £67,055 | +45.9% | |
| Highest paid director | £164,750 | £148,135 | £108,297 | -26.9% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | -2.5% | -26.9% | -8.8% | |
| Net margin | -16.3% | -40.4% | -24.3% | |
| Return on capital employed | -2.0% | -25.6% | -7.6% | |
| Gearing (liabilities / total assets) | 115.2% | 151.7% | 176.4% | |
| Current ratio | 1.16x | 1.61x | 1.69x | |
| Interest cover | -0.17x | -1.75x | -0.47x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- DEFINITION GROUP LIMITED 2023-11-13 → present
- DEFINITION GROUP HOLDINGS LIMITED 2022-06-23 → 2023-11-13
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Brown Butler
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. At 31 December 2025, the Group had net current assets, excluding Debtors over one year, of £203,539 (2024: £635,238). The directors have prepared cash flow forecasts for the period to 31 December 2027 which demonstrate continued positive EBITDA and cash generation over the period.”
Group structure
- DEFINITION GROUP LIMITED · parent
- Definition Agency Limited 100%
- OTM UK Limited 100%
- Words&Pictures (Commercial) Limited 100%
- Redhouse Lane Communications Ltd 100%
- Business Strategy Alignment Limited 100%
- Continuous Process Improvements Ltd 100%
- SCHWA Consulting Limited 100%
- Strategy Alignment Limited 100%
- Brand Vista Limited 100%
- Definition Agency Group Limited 100%
- Definition Group Holdings Limited 100%
- The Brand Alignment Company Ltd 100%
- TQMI Limited 100%
- TQM International Limited 100%
- Limelight Public Relations Limited 100%
Significant events
- “The Group launched a refreshed brand identity and refined its market positioning to reflect its specialist B2B service offering. In conjunction with this, the Group's website and marketing infrastructure were redeveloped to support this repositioning.”
- “In addition, the Group launched DefAI v2, the second iteration of its proprietary artificial intelligence platform. The Board is confident that DefAI v2 further consolidates the Group's standing as a recognised authority in the application of artificial intelligence within the marketing services sector.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BLOOMFIELD, Katherine | Director | 2025-01-09 | Apr 1990 | British |
| BODDY, James Martin | Director | 2025-01-09 | Dec 1964 | British |
| GERRY, Jennifer | Director | 2025-01-09 | Sep 1967 | British |
| SUMNALL, Adam James | Director | 2025-06-23 | Jan 1993 | British |
| TAYLOR, Neil Michael | Director | 2023-11-16 | Dec 1976 | British |
| VAUGHAN, Claire Louise | Director | 2022-08-01 | Feb 1973 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BAKER, Heather Mary | Director | 2022-07-05 | 2024-03-31 |
| GRIFFIN, Rachel | Director | 2022-06-23 | 2025-06-27 |
| HOWES, Nigel Guy | Director | 2022-06-23 | 2023-10-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Miss Heather Mary Baker | Individual | Significant influence | 2022-07-09 | Ceased 2024-03-31 |
| Mr Nigel Guy Howes | Individual | Significant influence | 2022-06-23 | Ceased 2023-10-31 |
Filing timeline
Last 20 of 40 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-18 | AA | accounts | Accounts with accounts type group | |
| 2026-07-21 | CH01 | officers | Change person director company with change date | |
| 2026-01-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-10-07 | AA | accounts | Accounts with accounts type group | |
| 2025-06-27 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-27 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-28 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2025-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-20 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-03 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-11 | AA | accounts | Accounts with accounts type group | |
| 2024-06-24 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2024-06-24 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-04-16 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-27 | CH01 | officers | Change person director company with change date | |
| 2023-12-20 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-11-28 | AP01 | officers | Appoint person director company with name date | |
| 2023-11-14 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-11-14 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.