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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-08-28 (in 3mo)

Last made up 2025-08-14

Watchouts

None on the register

Cash

£4M

Latest balance sheet

Net assets

£2M

Equity attributable

Employees

52

Average over period

Profit before tax

£1M

Period ending 2024-12-31

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £12,192,256£13,822,261
Operating profit
Profit before tax £1,225,288£1,056,081
Net profit £946,681£746,222
Cash £2,644,685£4,486,774
Total assets less current liabilities £1,007,539£1,694,038
Net assets £946,682£1,692,904
Equity £946,682£1,692,904
Average employees 4552
Wages £4,258,143£4,784,562
Directors' remuneration £0£0

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Year-on-year comparison hidden: this filing covers about 12 months versus 17 months prior.

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Net margin 7.8%5.4%
Gearing (liabilities / total assets) 78.4%72.1%
Current ratio 1.29x1.38x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. GSMA ADVISORY SERVICES LTD 2022-10-10 → present
  2. GSMA SERVICE CO UK LIMITED 2022-08-15 → 2022-10-10

Audit & accounting basis

Accounting basis
IFRS
Reporting scope
Standalone (parent only)
Auditor
KPMG LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The directors have prepared the financial statements on the going concern basis as they do not intend to liquidate the Company or to cease its operations, and as they have concluded that the Company's financial position means that this is realistic. They have also concluded that there are no material uncertainties that could have cast significant doubt over its ability to continue as a going concern for at least a year from the date of approval of the financial statements ("the going concern period").”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 1 resigned

Name Role Appointed Born Nationality
KAUSHIK, Divya Secretary 2024-04-30
EASTERBROOK, Louise Mary Director 2022-11-04 Oct 1968 British
SINCLAIR, Alexander Director 2022-11-04 Feb 1961 British
Show 1 resigned officer
Name Role Appointed Resigned
CORMIER, Monique Director 2022-08-15 2022-11-04

Ownership

Persons with significant control

No persons with significant control on record.

Filing timeline

Last 12 of 12 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2022-10-10 CERTNM Certificate change of name company PDF
Date Type Category Description
2025-08-27 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-07-23 AA accounts Accounts with accounts type full
2024-08-28 CS01 confirmation-statement Confirmation statement with updates PDF
2024-05-17 AA accounts Accounts with accounts type full
2024-05-14 AP03 officers Appoint person secretary company with name date PDF
2023-08-25 CS01 confirmation-statement Confirmation statement with updates PDF
2022-11-10 AP01 officers Appoint person director company with name date PDF
2022-11-09 TM01 officers Termination director company with name termination date PDF
2022-11-09 AP01 officers Appoint person director company with name date PDF
2022-10-10 CERTNM change-of-name Certificate change of name company PDF
2022-08-15 AA01 accounts Change account reference date company current extended PDF
2022-08-15 NEWINC incorporation Incorporation company PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page