SUPERGROUP PERFORMANCE LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-14 (in 7mo)
Last made up 2025-11-30
Watchouts
None on the register
Cash
£4M
+59.6% vs 2023
Net assets
£27M
+1.5% vs 2023
Employees
27
+50% vs 2023
Profit before tax
£325K
+127.2% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £11,869,354 | £17,905,815 | |
| Operating profit | -£1,194,105 | £311,881 | |
| Profit before tax | -£1,194,115 | £324,569 | |
| Net profit | -£1,509,013 | -£568,113 | |
| Cash | £2,347,367 | £3,747,366 | |
| Total assets less current liabilities | £26,952,432 | £27,367,297 | |
| Net assets | £26,952,432 | £27,367,297 | |
| Equity | £26,952,432 | £27,367,297 | |
| Average employees | 18 | 27 | |
| Wages | £1,149,383 | £1,889,653 | |
| Directors' remuneration | £500,415 | £719,208 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+50.9%
£11,869,354 £17,905,815
-
Cash
+59.6%
£2,347,367 £3,747,366
-
Net assets
+1.5%
£26,952,432 £27,367,297
-
Employees
+50%
18 27
-
Operating profit
+126.1%
-£1,194,105 £311,881
-
Profit before tax
+127.2%
-£1,194,115 £324,569
-
Wages
+64.4%
£1,149,383 £1,889,653
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -10.1% | 1.7% | |
| Net margin | -12.7% | -3.2% | |
| Return on capital employed | -4.4% | 1.1% | |
| Current ratio | 3.43x | 0.98x | |
| Interest cover | -119410.50x | 23990.85x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- TC Group
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and the parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- SUPERGROUP PERFORMANCE LTD · parent
- Version Two Media Ltd 100%
- Underground Ecom Ltd 100%
- ConversionWise Limited 100%
Significant events
- “During the period under review the group acquired Conversionwise Limited, who operate in the CRO space.”
- “During the period the company acquired 100% of the share capital of ConversionWise Limited. This has been accounted for using the acquisition method. The net assets at the date of acquisition were £715,367. The acquisition took place via a share for share exchange, with the price of the shares being transferred at fair value. The value of these shares were £6.4m. Goodwill of £5.7m has therefore been generated upon acquisition of this subsidiary and is being amortised over 10 years.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KENYON, Oliver James Stuart | Director | 2024-05-08 | Sep 1987 | British |
| LEWCOCK, Conrad Simon James | Director | 2022-12-19 | Jun 1972 | British |
| MATTHEWMAN, James Peter | Director | 2022-12-19 | Aug 1998 | British |
| MCLAREN, Jack | Director | 2026-03-05 | May 1993 | British |
| SUTTON, Samuel Geoffrey Sydney | Director | 2025-01-13 | Mar 1995 | British |
| WATKINS, Jamie Frank | Director | 2024-07-23 | Nov 1996 | English |
| WILLIAMS, Joseph Matthew | Director | 2022-12-01 | May 1987 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr James Peter Matthewman | Individual | Shares 25–50% | 2022-12-21 | Active |
| Joseph Matthew Williams | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-12-01 | Ceased 2022-12-21 |
Filing timeline
Last 20 of 40 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-03-02 RESOLUTIONS Resolution
- 2026-03-02 RESOLUTIONS Resolution
- 2026-03-02 MA Memorandum articles
- 2025-07-28 RESOLUTIONS Resolution
- 2025-07-28 MA Memorandum articles
- 2024-05-17 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-17 | SH06 | capital | Capital cancellation shares | |
| 2026-03-17 | SH03 | capital | Capital return purchase own shares | |
| 2026-03-05 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-02 | RESOLUTIONS | resolution | Resolution | |
| 2026-03-02 | RESOLUTIONS | resolution | Resolution | |
| 2026-03-02 | MA | incorporation | Memorandum articles | |
| 2026-02-23 | SH01 | capital | Capital allotment shares | |
| 2026-01-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-17 | CH01 | officers | Change person director company with change date | |
| 2025-11-17 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-07-28 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-28 | MA | incorporation | Memorandum articles | |
| 2025-06-11 | AA | accounts | Accounts with accounts type group | |
| 2025-04-11 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2025-02-03 | AP01 | officers | Appoint person director company with name date | |
| 2024-12-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-07-23 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-20 | SH01 | capital | Capital allotment shares | |
| 2024-05-17 | SH08 | capital | Capital name of class of shares | |
| 2024-05-17 | MA | incorporation | Memorandum articles |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 5
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.