SEEN GROUP LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-12-15 (in 7mo)
Last made up 2025-12-01
Watchouts
Cash
£2M
-4.9% vs 2023
Net assets
£487K
+63.3% vs 2023
Employees
73
+10.6% vs 2023
Profit before tax
£736K
+73.5% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £7,077,218 | £15,399,932 | |
| Operating profit | £421,974 | £699,650 | |
| Profit before tax | £424,439 | £736,490 | |
| Net profit | £325,042 | £629,536 | |
| Cash | £2,198,692 | £2,090,302 | |
| Total assets less current liabilities | £481,260 | £569,937 | |
| Net assets | £297,927 | £486,604 | |
| Equity | £297,927 | £486,604 | |
| Average employees | 66 | 73 | |
| Wages | £2,988,994 | £4,956,573 | |
| Directors' remuneration | £151,195 | £238,500 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+117.6%
£7,077,218 £15,399,932
-
Cash
-4.9%
£2,198,692 £2,090,302
-
Net assets
+63.3%
£297,927 £486,604
-
Employees
+10.6%
66 73
-
Operating profit
+65.8%
£421,974 £699,650
-
Profit before tax
+73.5%
£424,439 £736,490
-
Wages
+65.8%
£2,988,994 £4,956,573
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 6.0% | 4.5% | |
| Net margin | 4.6% | 4.1% | |
| Return on capital employed | 87.7% | 122.8% | |
| Gearing (liabilities / total assets) | 93.9% | 91.4% | |
| Current ratio | 0.92x | 0.90x | |
| Interest cover | 62.21x | 91.10x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- SEEN GROUP LIMITED 2023-03-09 → present
- B&S SHELL COMPANY 1 LIMITED 2022-12-02 → 2023-03-09
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- HW Fisher Audit
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“These financial statements have been produced on a going concern basis; this reflects the directors' views that the Group will be able to meet its liabilities as they fall due for at least twelve months from the date of signing of the financial statements. Due to continued economic uncertainty, the directors have placed greater emphasis on cost control and monitoring daily cashflows, as well as evaluating rolling 12-36 month cashflow forecasts. No significant additional risks to the going concern position have been identified.”
Group structure
- SEEN GROUP LIMITED · parent
- Beauty Seen Limited 100%
- Beauty Seen Inc 100%
Significant events
- “By the end of 2024, the Group had developed a strategy to expand the services of the CXS platform into Canada and Ireland.”
- “CXS has recently enabled social commerce in partnership with TikTok Shop.”
- “On 6 December 2024, the company entered into an agreement with a former shareholder to repurchase 55 Ordinary C shares for a total consideration of £28 from distributable reserves.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| THURLEY, Jane Christine | Director | 2023-05-24 | Jun 1983 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BOURNE, Timothy Mark | Director | 2023-05-24 | 2026-01-26 |
| BURGON, James David | Director | 2022-12-02 | 2026-01-26 |
| SHAH, Raoul Raja | Director | 2023-05-24 | 2026-01-26 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Estimate Bidco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2026-01-26 | Active |
| Mr Timothy Mark Bourne | Individual | Shares 25–50%, Voting 25–50% | 2023-05-30 | Ceased 2026-01-26 |
| Mr Raoul Raja Shah | Individual | Shares 25–50%, Voting 25–50% | 2023-05-30 | Ceased 2026-01-26 |
| Mr James David Burgon | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-12-02 | Ceased 2023-05-30 |
Filing timeline
Last 20 of 38 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-05 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-02-05 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-02-05 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-02-04 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-04 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-04 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-29 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-12-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-11-21 | CH01 | officers | Change person director company with change date | |
| 2025-11-20 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-11-03 | CH01 | officers | Change person director company with change date | |
| 2025-07-22 | AA | accounts | Accounts with accounts type group | |
| 2024-12-20 | AA | accounts | Accounts with accounts type group | |
| 2024-12-17 | SH03 | capital | Capital return purchase own shares | |
| 2024-12-16 | SH06 | capital | Capital cancellation shares | |
| 2024-12-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-25 | CH01 | officers | Change person director company with change date | |
| 2024-11-22 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-04-17 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-02-07 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.