PENCIL AI LIMITED
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Cash
£775k
USD 1,044,000
+412.3% highest in 3 filed years
Net assets
-£7.6m
USD -10,242,000
-362.2% lowest in 3 filed years
Employees
58
+75.8% highest in 3 filed years
Profit before tax
-£10m
USD -13,884,000
-45.4% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Negative shareholders' funds
Net assets
3-year trend · vs Technology median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £372,783 | £1,626,074 | £4,776,252 | +193.7% | |
| Operating profit | -£2,025,585 | -£6,747,851 | -£9,441,929 | -39.9% | |
| Profit before tax | -£2,045,990 | -£7,088,507 | -£10,303,525 | -45.4% | |
| Net profit | -£2,045,990 | -£7,088,507 | -£10,303,525 | -45.4% | |
| Cash | £23,544 | £151,226 | £774,768 | +412.3% | |
| Total assets less current liabilities | £9,847,748 | £2,898,758 | -£7,600,742 | -362.2% | |
| Net assets | £9,847,748 | £2,898,758 | -£7,600,742 | -362.2% | |
| Equity | £9,847,748 | £2,898,758 | -£7,600,742 | -362.2% | |
| Average employees | 12 | 33 | 58 | +75.8% | |
| Wages | £421,441 | £1,930,914 | £4,338,404 | +124.7% | |
| Directors' remuneration | £148,328 | £429,004 | £874,212 | +103.8% | |
| Directors' pension contributions | £2,354 | £8,755 | £16,327 | +86.5% | |
| Highest paid director | — | £203,509 | £274,222 | +34.7% |
Figures converted to GBP from USD at 0.742 per USD (Frankfurter spot rate) — hover any figure for the original. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | — | — | -197.7% | |
| Return on capital employed | -20.6% | -232.8% | — | |
| Gearing (liabilities / total assets) | 10.5% | 74.4% | 162.8% | |
| Current ratio | 0.92x | 0.84x | 1.13x | |
| Interest cover | -99.27x | -19.81x | -10.96x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the Directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- PENCIL AI LIMITED · parent
- Brandtech Inc
- OML Inc US
- Oliver Marketing Limited
- Inside Ideas Inc
- Jellyfish Digital Group Ltd
- Jellyfish US Limited
- Jellyfish U.K. Limited
- Jellyfish Group Limited
- Inside Ideas Group Limited
- OLIVER MARKETING SAS
- Oliver Marketing Ireland Limited
- OLIVER MARKETING BV
- More Global Production Portal Limited
- Oliver Marketing Sweden Filial Branch
- Jellyfish France
- 55 SAS
- Gravity Road Limited
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AVADHANI, Sumukh Rama | Director | 2023-06-01 | Jul 1985 | Indian |
| BUCAILLE, Matthieu | Director | 2024-06-01 | Feb 1960 | French |
| HANSCHELL, William John | Director | 2023-06-01 | Sep 1987 | Barbadian |
| JONES, David Robert | Director | 2023-04-10 | Nov 1966 | British |
| SYKES, Rebecca Louise | Director | 2024-07-01 | Nov 1985 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ANTONI, Jean-Marc Marc | Director | 2023-04-10 | 2024-06-01 |
| CROEN, Ronald A | Director | 2023-06-01 | 2024-07-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| The Brandtech Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2023-04-10 | Active |
Filing timeline
Last 19 of 19 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-21 | AA | accounts | Accounts with accounts type full | |
| 2026-05-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-05-05 | CH01 | officers | Change person director company with change date | |
| 2025-08-01 | AA | accounts | Accounts with accounts type full | |
| 2025-04-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-15 | CH01 | officers | Change person director company with change date | |
| 2025-04-15 | CH01 | officers | Change person director company with change date | |
| 2025-01-06 | AA | accounts | Accounts with accounts type full | |
| 2024-07-24 | AA01 | accounts | Change account reference date company previous shortened | |
| 2024-07-24 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-24 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-26 | AP01 | officers | Appoint person director company with name date | |
| 2024-06-25 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-18 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2024-04-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-07-07 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-06 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-04 | AP01 | officers | Appoint person director company with name date | |
| 2023-04-10 | NEWINC | incorporation | Incorporation company |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.