PROJECT PENNY LIMITED
Get an alert when PROJECT PENNY LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£995k
Latest balance sheet
Net assets
-£20m
Equity attributable
Employees
255
Average over period
Profit before tax
-£11m
Period ending 2025-11-30
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The Group has incurred a loss for the financial year ended 2025 amounting to £10,897,890, and, as at the balance sheet date, it has net liabilities of £19,436,484. These conditions indicate the existence of a material uncertainty that may cast significant doubt about the Group's ability to continue as a going concern.
-
Going-concern uncertainty disclosed
-
Negative shareholders' funds
Net assets
2-year trend · vs Telecommunications median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-11-30
| Metric | Trend | 2024-11-30 | 2025-11-30 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £13,329,774 | £12,836,723 | — | |
| Operating profit | -£2,181,876 | -£3,204,004 | — | |
| Profit before tax | -£8,797,284 | -£10,647,465 | — | |
| Net profit | -£8,939,279 | -£11,228,177 | — | |
| Cash | £1,799,737 | £995,474 | — | |
| Total assets less current liabilities | £47,471,498 | £34,936,391 | — | |
| Net assets | -£8,538,594 | -£19,766,771 | — | |
| Equity | -£8,538,594 | -£19,766,771 | — | |
| Average employees | 278 | 255 | — | |
| Wages | £6,253,958 | £6,070,154 | — | |
| Directors' remuneration | £702,803 | £438,269 | — | |
| Directors' pension contributions | £14,214 | £1,761 | — | |
| Highest paid director | £154,385 | £215,000 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. Year-on-year comparison hidden: this filing covers about 12 months versus 14 months prior. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-11-30 | 2025-11-30 |
|---|---|---|---|
| Operating margin | -16.4% | -25.0% | |
| Net margin | -67.1% | -87.5% | |
| Return on capital employed | -4.6% | -9.2% | |
| Gearing (liabilities / total assets) | 115.0% | 140.5% | |
| Current ratio | 0.49x | 0.19x | |
| Interest cover | -0.33x | -0.43x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Azets Audit Services
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The Group has incurred a loss for the financial year ended 2025 amounting to £10,897,890, and, as at the balance sheet date, it has net liabilities of £19,436,484. These conditions indicate the existence of a material uncertainty that may cast significant doubt about the Group's ability to continue as a going concern.”
Group structure
- PROJECT PENNY LIMITED · parent
- Asset Services Group Limited 100%
- Assets Services Limited 100%
- Internet Communications (Services) Limited 100%
- PHD In Communications Limited 100%
- ICL Pearl Limited 100%
- Best Business Services Limited 100%
- Message Direct Limited 100%
Significant events
- “Integration of artificial intelligence (Al) voice solutions and Live Chat capabilities to complement its human-agent services.”
- “Significant investment in its Al and Live Chat technologies as part of its long-term strategy.”
- “Launched a Customer Experience (CX) consulting practice.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BELL, Jonathan Scott | Director | 2025-03-11 | Nov 1974 | British |
| CLARK, Colin John | Director | 2024-09-10 | Nov 1975 | British |
| CULLEN, Trystan Jones | Director | 2023-12-13 | May 1989 | British |
| HOPKINS, Robert David Moreland | Director | 2025-11-01 | Oct 1974 | British |
| OPPERMAN, Peter Adam Ernest | Director | 2023-12-13 | Feb 1961 | British |
| WEST, Gary James | Director | 2023-12-13 | Mar 1967 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DONALDSON, John | Secretary | 2024-07-01 | 2024-12-31 |
| JONES, Simon | Secretary | 2025-03-11 | 2025-05-30 |
| DONALDSON, John Alistair | Director | 2024-07-23 | 2024-12-31 |
| GASSNER, John Paul | Director | 2024-12-31 | 2025-03-11 |
| GASSNER, John | Director | 2023-12-13 | 2024-12-31 |
| STRIKE, Duncan John | Director | 2023-10-05 | 2024-07-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Ldc Gp Llp | Corporate entity | Shares 75–100% | 2023-12-13 | Active |
| Mr Duncan John Strike | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2023-10-05 | Ceased 2023-12-13 |
Filing timeline
Last 20 of 34 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-11 | AA | accounts | Accounts with accounts type group | |
| 2025-11-13 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-27 | AA | accounts | Accounts with accounts type group | |
| 2025-05-30 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-03-25 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-03-24 | TM01 | officers | Termination director company with name termination date | |
| 2025-03-24 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-09 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-09 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-09 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-09 | TM02 | officers | Termination secretary company with name termination date | |
| 2024-10-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-10 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-24 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-03 | AP03 | officers | Appoint person secretary company with name date | |
| 2024-07-03 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-22 | AA01 | accounts | Change account reference date company current extended | |
| 2024-03-01 | AP01 | officers | Appoint person director company with name date | |
| 2024-01-11 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.