SHS SALES & MARKETING (GB) LIMITED
Get an alert when SHS SALES & MARKETING (GB) LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£2.7M
-59.4% vs 2023
Net assets
£15M
-2.9% vs 2023
Employees
93
-4.1% vs 2023
Profit before tax
£2.1M
-15.4% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-27
Latest accounts filed cover 2024-12-29; financial figures currently reflect up to 2024-12-27.
| Metric | Trend | 2023-12-29 | 2024-12-27 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £358,360,302 | £343,271,029 | -4.2% | |
| Operating profit | £2,476,322 | £2,225,683 | -10.1% | |
| Profit before tax | £2,459,784 | £2,080,393 | -15.4% | |
| Net profit | £1,873,661 | £1,534,358 | -18.1% | |
| Cash | £6,594,307 | £2,678,063 | -59.4% | |
| Total assets less current liabilities | £15,874,948 | £15,409,306 | -2.9% | |
| Net assets | £15,874,948 | £15,409,306 | -2.9% | |
| Equity | £15,874,948 | £15,409,306 | -2.9% | |
| Average employees | 97 | 93 | -4.1% | |
| Wages | £5,725,147 | £5,925,443 | +3.5% | |
| Directors' remuneration | £62,066 | £65,070 | +4.8% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-29 | 2024-12-27 |
|---|---|---|---|
| Operating margin | 0.7% | 0.6% | |
| Net margin | 0.5% | 0.4% | |
| Return on capital employed | 15.6% | 14.4% | |
| Gearing (liabilities / total assets) | 85.6% | 86.7% | |
| Current ratio | 1.17x | 1.15x | |
| Interest cover | — | 15.32x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 3 times since incorporation
- SHS SALES & MARKETING (GB) LIMITED 2013-03-15 → present
- FARMLEA FOODS LTD 2000-01-01 → 2013-03-15
- DAIRY FARM FOODS LIMITED 1992-03-16 → 2000-01-01
- DAIRYFARM FOODS LIMITED 1983-04-19 → 1992-03-16
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Ernst & Young LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Like many other businesses, the company continues to encounter tough trading conditions including supply chain disruption, increased taxation, energy and transport costs, labour shortages and geopolitical instability. In the unlikely event it is required, the company's parent company, SHS Group Limited, has confirmed it will support the company for at least the period to 31 December 2026, making funds available to the company to enable it to meet its current liabilities arising as they fall due.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ORR, Bernadette | Secretary | 2025-05-01 | — | — |
| GILLOW, Paul Matthew | Director | 2025-01-13 | Jan 1980 | British |
| ORR, Bernadette Marie | Director | 2024-05-21 | Jul 1983 | Irish |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| RICHMOND, Arthur William | Secretary | 2006-05-20 | 2025-05-01 |
| SALTERS, W G M | Secretary | 1983-04-19 | 2006-05-20 |
| BIRCHALL, Elaine | Director | 2014-12-31 | 2023-07-31 |
| BLACK, John Henry | Director | 1983-04-19 | 2006-12-31 |
| BUTLER, Peter John | Director | 2003-04-06 | 2015-02-27 |
| HOWARD, Richard Michael | Director | 1983-04-19 | 2014-12-31 |
| MAVITTY, Norman Desmond | Director | 1983-04-19 | 1999-01-31 |
| MCCARNEY, Damian | Director | 2024-01-02 | 2024-04-30 |
| RICHMOND, Arthur William | Director | 2003-04-06 | 2025-05-01 |
| SALTERS, Brenda Anne Margaret | Director | 1983-04-19 | 2025-11-12 |
| SALTERS, William Geoffrey Manderson | Director | 1983-04-19 | 2009-12-31 |
| SLOAN, Joseph | Director | 1983-04-19 | 2025-09-04 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Shs Group Ltd | Corporate entity | Shares 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 152 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-15 | AA | accounts | Accounts with accounts type full | |
| 2025-05-07 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-05-07 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-05-07 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-06 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-04 | AA | accounts | Accounts with accounts type full | |
| 2024-06-21 | AP01 | officers | Appoint person director company with name date | |
| 2024-04-30 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-10 | AP01 | officers | Appoint person director company with name date | |
| 2023-10-06 | AA | accounts | Accounts with accounts type full | |
| 2023-09-05 | TM01 | officers | Termination director company with name termination date | |
| 2023-01-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-28 | AA | accounts | Accounts with accounts type full | |
| 2022-01-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-09-30 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.