ALPHA MARKETING UK LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-10-05 (in 5mo)
Last made up 2025-09-21
Watchouts
None on the register
Cash
£29K
+447.8% vs 2023
Net assets
£673K
-4.2% vs 2023
Employees
26
0% vs 2023
Profit before tax
-£29K
-111.5% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £22,519,596 | £13,567,265 | |
| Operating profit | £406,669 | £1,179 | |
| Profit before tax | £256,220 | -£29,380 | |
| Net profit | £187,437 | -£29,620 | |
| Cash | £5,242 | £28,714 | |
| Total assets less current liabilities | £713,269 | £679,254 | |
| Net assets | £702,658 | £673,038 | |
| Equity | £702,658 | £673,038 | |
| Average employees | 26 | 26 | |
| Wages | £1,716,866 | £1,494,124 | |
| Directors' remuneration | £175,403 | £131,401 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-39.8%
£22,519,596 £13,567,265
-
Cash
+447.8%
£5,242 £28,714
-
Net assets
-4.2%
£702,658 £673,038
-
Employees
0%
26 26
-
Operating profit
-99.7%
£406,669 £1,179
-
Profit before tax
-111.5%
£256,220 -£29,380
-
Wages
-13%
£1,716,866 £1,494,124
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 1.8% | 0.0% | |
| Net margin | 0.8% | -0.2% | |
| Return on capital employed | 57.0% | 0.2% | |
| Current ratio | 1.10x | 1.16x | |
| Interest cover | 2.70x | 0.04x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- ALPHA MARKETING UK LIMITED 2010-12-03 → present
- ALPHA MARKETING N. IRELAND LIMITED 2010-09-21 → 2010-12-03
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- HM Chartered Accountants
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have once more prepared detailed profitability and cash flow projections which forecast that the business can sustain such levels of profitability for the year ended 31 December 2025, with a key focus on securing a balanced business pipeline across all of our locations, whilst maintaining the overhead costs which have been significantly consolidated over recent years. Working capital facilities for all subsidiaries continue to be provided by Alpha Marketing PLC, and it is the opinion of the Directors that based upon the projections for 2025, and in conjunction with the extension of the Group's core banking facilities in February 2025, that these facilities will provide sufficient working capital to deem as appropriate the going concern basis for the preparation of the Financial Statements.”
Significant events
- “Despite a disappointing start to 2024, the business has built upon a number of key major infrastructure project wins across our locations, and secured positions on strategic framework agreements, in particular within the education sector.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 7 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BLACK, Paul Andrew | Director | 2010-10-07 | Oct 1964 | British |
| DEERING, Richard | Director | 2019-02-14 | Nov 1971 | British |
| RODDY, David John | Director | 2013-01-28 | Nov 1958 | British |
| SPRAGG, Mark Richard | Director | 2025-04-26 | Aug 1965 | British |
Show 7 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BLACK, Robin Thomas | Director | 2010-10-07 | 2012-08-17 |
| HARPUR, Stephen Charles | Director | 2021-09-01 | 2023-07-31 |
| JOHNSTON, Colm Paul | Director | 2010-09-21 | 2010-10-07 |
| LYONS, Colin William | Director | 2010-12-01 | 2019-02-14 |
| MCCARTNEY, Terence Hugh, Dr | Director | 2010-10-07 | 2023-08-23 |
| MORGAN, Trevor | Director | 2010-10-11 | 2012-12-24 |
| NORTON, Brian | Director | 2010-10-11 | 2021-07-09 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Alpha Marketing Plc | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 61 total filings
Material constitutional events — rename, articles re-file, resolution
- 2019-09-12 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2025-08-11 | AP01 | officers | Appoint person director company with name date | |
| 2024-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-05 | AA | accounts | Accounts with accounts type medium | |
| 2023-11-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-09 | AA | accounts | Accounts with accounts type full | |
| 2023-10-03 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-03 | TM01 | officers | Termination director company with name termination date | |
| 2022-10-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-29 | AA | accounts | Accounts with accounts type small | |
| 2021-11-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-11-23 | AP01 | officers | Appoint person director company with name date | |
| 2021-11-23 | TM01 | officers | Termination director company with name termination date | |
| 2021-09-23 | AA | accounts | Accounts with accounts type small | |
| 2020-10-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-09-02 | AA | accounts | Accounts with accounts type small | |
| 2019-10-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2019-09-13 | SH08 | capital | Capital name of class of shares | |
| 2019-09-12 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.