Report ·

UK book publishing: new books pay 7p in the pound — old ones pay 47p

Frederick Warne, keeper of Peter Rabbit, has no staff of its own and turns £19.6M of sales-and-rights income into £9.2M of profit; Tolkien's estate keeps 89p of every pound. The houses publishing this year's new titles keep about 7p. We read the accounts behind £4.6bn of British publishing.

publishingbooksmediamarket map

About 100 UK book publishing companies publish a full profit-and-loss, booking £4.6bn of combined turnover between them — and the numbers divide the trade into two different businesses wearing the same jacket. Publishing new books is a thin trade: the median company on this shelf keeps about 7.5p of every pound before tax, and even the great London houses run at 5–15%. Owning old books is another economy entirely. Frederick Warne, the Penguin Random House company that keeps Peter Rabbit, has no staff of its own — its people are employed by a sibling group company and recharged — and turned £19.6M of sales-and-rights income into £9.2M of profit: 47p in the pound from a rabbit first published in 1902. The Tolkien Estate kept 89p. The backlist, not the bestseller list, is where publishing’s real margins live. Figures are approximate — verify against a company’s own accounts before relying on any single number.

First, clear the shelf

The raw ranking of companies registered as book publishers is topped by a £9.6bn impostor: RELX, the FTSE-100 information and analytics group. Its registered classification is a relic — Reed Elsevier once was a publisher — but its £9.59bn of turnover is data, analytics and exhibitions, and it would be two-thirds of any total we quoted. We set it aside from every market figure in this report.

A second shelf of entries belongs to neighbouring trades: The Economist Newspaper (£368.5M) and its Intelligence Unit are news; EMI Music Publishing Finance (UK) (£171.7M, 28 staff) is a music-royalties vehicle; Wise Music and Hal Leonard Europe sell songs, not stories. A cluster of religious and charitable publishers — including one whose turnover more than quadrupled on an income-recognition quirk — reports income lines that aren’t book sales at all. Strip all of that and the true UK book trade visible here is roughly £4bn.

The giants

CompanyWhat it isTurnoverPBTHeadcountTurnover YoY
John Wiley & Sonsacademic & professional (US-owned)£377.3M£37.8M1,180+7%
Bloomsbury Publishingtrade & academic (listed independent)£361.0M£32.5M—*+5%
HarperCollins Publisherstrade (News Corp)£289.7M£36.8M1,053+7%
Springer Natureacademic journals & books£284.9M£149.7M**1,263+7%
The Random House Grouptrade (Penguin Random House)£255.1M£31.6M1,616−3%
Penguin Bookspaperbacks & backlist (PRH)£247.2M£56.5M**792+7%
Hodder & Stoughtontrade (Hachette)£178.6M£14.0M463−6%
Macmillan Publishers Internationaltrade & export (Holtzbrinck)£156.0M£577k636+3%
Dorling Kindersleyillustrated reference (PRH)£123.2M−£22.0M425+6%
Little, Brown Book Grouptrade (Hachette)£115.1M£32.8M115+13%

*Bloomsbury’s accounts consolidate the whole group; its headcount line covers only part of the workforce, so we don’t show it. **Profit lines carrying income from related group companies as well as their own publishing: Springer Nature’s £149.7M (a 53% margin on its own turnover) and Penguin Books’ £56.5M (which includes £14.0M of dividends from group companies and £35.4M of other operating income) — don’t take either as the margin on publishing alone.

Two lines in this table carry the report’s thesis. Hodder & Stoughton and Little, Brown are stablemates in the same group at Carmelite House — but Hodder needs 463 people to earn £14.0M on £178.6M, while Little, Brown’s 115 people earned £32.8M on £115.1M. That is a million pounds of turnover per head and a 28% margin against the imprint tier’s usual £300–400k and single digits — the arithmetic of a lean, bestseller-anchored list, though Little, Brown’s own account of the +13% year credits key titles taking off on TikTok, so this is frontlist heat as well as backlist strength. Penguin Books looks like the same contrast inside Penguin Random House — a 23% headline margin against its frontlist sibling The Random House Group’s 12% — but read it with care: its £56.5M profit carries £14.0M of dividends from group companies and £35.4M of other operating income (it is the entity that employs staff for the group’s brand companies and recharges the cost), so its trading margin on £247M of book sales is far thinner than the headline. The one heavy loss among the giants is Dorling Kindersley at −£22.0M, with headcount down 3%.

Four houses behind a hundred imprints

The trade looks fragmented — a hundred companies — but read the registered addresses and it snaps into a handful of global groups publishing through many entities:

Bloomsbury — Harry Potter’s publisher, still independent and listed in London — is the largest company here that isn’t an arm of a global group. And note who’s missing: Oxford University Press and Cambridge University Press are departments of their universities and publish no company accounts, so two of the world’s biggest academic publishers are invisible on this map; what shows is OUP’s trading arm Oxford Publishing (£30.8M). Pearson reports as an education company, not a book publisher. Our B2B publishing map covers the trade-press cousins of this market.

The shape of the market

Scale pays in publishing. Below £1M of turnover, fewer than half the companies make money; in the £100M–1bn band, 92% do. The engine room is the imprint tier at £25–100M — 31 companies, 77% profitable — where most of Britain’s recognisable publishing names actually sit (Faber, Walker Books, Usborne, Bonnier Books UK, Nosy Crow). Notably thin margins live there too: Usborne and Walker each employ nearly 300 people and earned roughly breakeven in their latest year.

Turnover bandnProfitable %
< £1M2045%
£1–5M1136%
£5–25M2665%
£25–100M3177%
£100M–1bn1292%
£1bn+1100%

Where the margins are: rights, niches and no employees

The median margin on this shelf is about 7.5%. The companies that triple and quadruple it split into two families. The first owns enduring rights: Frederick Warne (47%, no payroll of its own — its people sit on a sibling company’s books — and a £10M dividend up to Penguin Random House), The Tolkien Estate (89%, royalties that swing with screen adaptations — turnover halved year on year), Ladybird Books (another employee-less PRH brand company). The second owns a niche the big houses can’t easily enter: Coordination Group Publications — CGP, the school revision-guide house — earns a 33% margin with 298 staff; Edward Elgar, the academic economics and law press, 39%; W F Howes, the Leicester audiobook and large-print specialist, 28% and growing 24%.

CompanyWhat it isTurnoverPBTMarginHeadcount
The Orion Publishing Grouptrade (Hachette)£65.0M£8.1M12.5%90
Lostmy.Namepersonalised children’s books (Wonderbly)£54.2M£7.4M13.7%64
Scholasticchildren’s & schools (US-owned)£52.0M£5.9M11.3%242
Storyfiredigital-first fiction (Bookouture, Hachette)£41.3M£11.4M27.5%48
Coordination Group Publicationsschool revision guides£37.8M£12.4M32.8%298
Oxford Publishinguniversity-press trading arm£30.8M£10.3M33.5%
Carlton Booksillustrated non-fiction£26.0M£4.2M16.0%25
Springer Healthcaremedical communications (Springer)£23.8M£6.5M27.2%158
Packt Publishingtech & programming titles£23.2M£3.8M16.4%50
Frederick WarnePeter Rabbit rights (PRH)£19.6M£9.2M47.0%
W F Howesaudiobooks & large print£16.7M£4.7M28.0%32
Edward Elgar Publishingacademic economics & law£13.8M£5.3M38.6%98

…and seven more, from Ladybird Books (£34.2M, 11.0%) down to Geoffrey Faber Holdings (£8.1M, 11.3%), including Profile Books (14.3%), The Folio Society (14.0% — its holding company reports near-identical numbers, which we count once) and The Tolkien Estate (89.0%). Springer-Verlag London’s 66% margin on £8.4M — alongside a £35M dividend paid — is group plumbing, not publishing economics, and the same caution applies to any margin in this table earned inside a larger group.

The standout is Storyfire — the registered name of Bookouture, Hachette’s digital-first commercial-fiction house, acquired in 2017 and run from Carmelite House with Hachette UK as controlling owner. £41.3M of turnover, a 27.5% margin, £6M of dividends and just 48 staff, growing 22% a year: the ebook-and-audio-first model out-margins the group’s print imprints by a wide distance on a fraction of their headcount.

Growth, read with care

CompanyTurnoverPBTMarginTO YoYStaff YoY
Oxford Publishing£30.8M£10.3M33.5%+34%
Ladybird Books£34.2M£3.8M11.0%+24%
W F Howes£16.7M£4.7M28.0%+24%−6%
Storyfire£41.3M£11.4M27.5%+22%+4%
Virgin Books£6.2M£1.9M30.0%+17%−100%
Scholastic£52.0M£5.9M11.3%+16%+5%
Octopus Publishing Group£36.4M−£489k−1.3%+15%+12%
The Orion Publishing Group£65.0M£8.1M12.5%+14%−4%

Read the table with the ownership map in hand. Oxford Publishing and Ladybird are entities inside much larger organisations — their growth can be licensing and intra-group flows as much as trade won. Virgin Books’ +17% with staff down 100% is a company that no longer employs anyone: a royalty line, not a publisher expanding. The cleanest genuine signals are W F Howes riding the audiobook boom at a 28% margin, and Scholastic growing 16% with hiring to match. Octopus is the mirror image — +15% turnover, +12% staff, and a small loss: buying growth before it pays. Two charity publishers that would rank here — one of them up over 400% on an income-recognition quirk — are excluded; their income lines are grants and community businesses, not book sales.

Market structure: fragmented shelves, concentrated owners

On the raw numbers the top five names hold 77% of visible turnover — but that curve is an artefact: RELX alone is two-thirds of the unadjusted base. Set it aside and the five biggest real publishers (Wiley, Bloomsbury, HarperCollins, Springer Nature, Random House Group) hold about a third of the £4.6bn of visible turnover. The truer concentration is at group level: Penguin Random House, Hachette, HarperCollins and Macmillan — four owners — control roughly £1.65bn of it, publishing through twenty-odd separately-filing companies. The shelf looks diverse; the ownership isn’t.

Old books, old companies

Publishing has the oldest company base of almost any market we’ve mapped: 58 of the 101 companies predate 1990, and not one company founded since 2021 has yet reached the scale of publishing full accounts. The young exceptions prove the rule about where new value comes from: Lostmy.Name (2012, £54.2M) built a personalised-books technology business rather than a traditional list, and Nosy Crow (2010, £26.3M) is the rare new children’s house to reach the imprint tier. Half the companies are corporate-owned, and about one in six carries a Holdings/Group-style name — but this is not a private-equity playground; the buyers here are the global publishing groups themselves.

Incorporation cohortCompanies
Pre-199058
1990s16
2000s16
2010–158
2016–203
2021+0

What the map shows

  1. New books are a 7p trade; old books are a 47p one. The median publisher keeps about 7.5p in the pound; Frederick Warne keeps 47p of Peter Rabbit’s sales-and-rights income with no staff of its own, and the Tolkien Estate 89p.
  2. Bestseller concentration is visible in the accounts. Little, Brown earns £1M per employee and a 28% margin; its larger stablemate Hodder & Stoughton earns £386k per head and 8% — same group, same address, different lists.
  3. A hundred companies, four owners. Penguin Random House, Hachette, HarperCollins and Macmillan publish through twenty-odd UK entities holding roughly £1.65bn; Bloomsbury is the last large independent, and OUP and Cambridge — university departments — don’t appear at all.
  4. Scale pays. Profitability climbs from 45% in the sub-£1M tail to 92% among the £100M+ companies; the £25–100M imprint tier is the trade’s engine room at 77% profitable.
  5. The defendable money is in niches: revision guides (CGP, 33%), academic law and economics (Edward Elgar, 39%), audio (W F Howes, 28% and growing 24%), personalised children’s books (Wonderbly, 14% at £54M).
  6. Nothing new is coming through. No company founded since 2021 has reached full-accounts scale — the oldest company base of any market in this series.

Methodology and caveats

This covers only the UK book publishing companies that publish a full profit-and-loss — roughly a quarter of those registered; the long tail of small presses files abridged accounts with no figures. Registered classifications mislead at the top of this market: RELX (£9.59bn, analytics), The Economist (news) and EMI Music Publishing Finance (music royalties) are excluded from market totals, as are charitable publishers whose income is not book sales. Group structures file at several levels — Thames & Hudson, Kelsey, Folio and the Springer companies each appear more than once, so combined totals modestly overstate distinct groups, and margins earned inside larger groups (Springer Nature, Springer-Verlag London, Ladybird, Oxford Publishing) can carry intra-group income or dividend flows rather than pure publishing economics. Rights-estate margins (Frederick Warne, Tolkien) are royalty economics and are never comparable with the margins of houses that print, warehouse and sell books. Company-level turnover includes export and worldwide sales booked through the UK entity — Bloomsbury’s line is worldwide consolidated group revenue and Wiley’s is global sales booked through the UK company — so the £4.6bn of visible turnover is bigger than the purely domestic book trade, which is nearer £4bn once neighbouring trades are stripped out. Companies file to different year-ends, so figures can be up to a year apart. Figures are approximate and business labels are directional — verify any specific figure against the company’s own accounts. This is analysis, not financial advice.