CALL ASSIST LIMITED
Get an alert when CALL ASSIST LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£10M
+13.9% highest in 5 filed years
Net assets
£7.9M
+14.5% highest in 5 filed years
Employees
370
-9.3% vs 2024
Profit before tax
£1.4M
+287.8% vs 2024
Net assets
5-year trend · vs Financials median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-04-30
| Metric | Trend | 2021-04-30 | 2022-04-30 | 2023-04-30 | 2024-04-30 | 2025-04-30 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £12,350,637 | — | — | £16,343,142 | £17,958,501 | +9.9% | |
| Operating profit | £1,410,385 | — | — | £117,135 | £997,429 | +751.5% | |
| Profit before tax | £1,940,641 | £1,007,972 | £459,477 | £349,736 | £1,356,405 | +287.8% | |
| Net profit | £1,691,915 | — | £342,821 | £268,323 | £1,004,865 | +274.5% | |
| Cash | £4,393,517 | £6,789,208 | £8,095,540 | £8,752,440 | £9,973,388 | +13.9% | |
| Total assets less current liabilities | £6,802,220 | £7,310,762 | £7,666,189 | £6,931,548 | £7,936,413 | +14.5% | |
| Net assets | £6,425,386 | £7,320,177 | £7,662,998 | £6,931,321 | £7,936,186 | +14.5% | |
| Equity | £6,425,386 | £7,320,177 | £7,662,998 | £6,931,321 | £7,936,186 | +14.5% | |
| Average employees | 405 | 351 | 386 | 408 | 370 | -9.3% | |
| Wages | £5,829,213 | £6,711,419 | £6,925,974 | £8,236,831 | £8,275,754 | +0.5% | |
| Directors' remuneration | £572,830 | £1,266,320 | £537,629 | £978,861 | £1,074,041 | +9.7% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-04-30 | 2022-04-30 | 2023-04-30 | 2024-04-30 | 2025-04-30 |
|---|---|---|---|---|---|---|
| Operating margin | 11.4% | — | — | 0.7% | 5.6% | |
| Net margin | 13.7% | — | — | 1.6% | 5.6% | |
| Return on capital employed | 20.7% | — | — | 1.7% | 12.6% | |
| Current ratio | — | — | — | 1.97x | 2.17x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- CALL ASSIST LIMITED 1998-11-24 → present
- PASSCROFT LIMITED 1998-11-16 → 1998-11-24
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Streets Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- CALL ASSIST LIMITED · parent
- Startrescue.co.uk Limited 100%
- Firebolt Technologies Limited 100%
- GEM Motoring Assist Limited 100%
- The Company of Veteran Motorists Limited 100%
Significant events
- “The company continues to build on its sound base and increase its share of the market, as well as softly launching into new markets.”
- “The company plans to continue its provision of insurance related assurance services. The development of its new software continues and is a major cost to the company.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BAKER, Linda Carol | Secretary | 1998-11-17 | — | British |
| BAKER, Linda Carol | Director | 1998-11-17 | Nov 1964 | British |
| MASON, Jonathan | Director | 2016-10-01 | Jan 1988 | British |
| PUFFETT, Lee | Director | 2001-07-02 | Dec 1968 | British |
| STEVENS, Alexander Jon | Director | 2023-08-01 | Dec 1992 | British |
| STEVENS, Guy Edward Anthony | Director | 2009-12-03 | Apr 1982 | British |
| STEVENS, Richard John | Director | 1998-11-17 | Jul 1951 | British |
| WRIGHT, Edward Dixon Box | Director | 1998-11-17 | Feb 1953 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| THOMAS, Howard | Nominee Secretary | 1998-11-16 | 1998-11-17 |
| LAMBERTH, Richard Paul Jonathan | Director | 1998-11-17 | 2014-12-18 |
| MALKIN, Christine | Director | 1998-11-23 | 2011-12-29 |
| TESTER, William Andrew Joseph | Nominee Director | 1998-11-16 | 1998-11-17 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Call Assist Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-11-08 | Active |
Filing timeline
Last 20 of 101 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-11 | AD02 | address | Change sail address company with old address new address | |
| 2026-01-23 | AA | accounts | Accounts with accounts type full | |
| 2025-11-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-29 | AA | accounts | Accounts with accounts type full | |
| 2024-11-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-13 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-12-11 | AA | accounts | Accounts with accounts type full | |
| 2023-11-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-06-28 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-01-06 | AA | accounts | Accounts with accounts type full | |
| 2022-11-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-11-09 | AD02 | address | Change sail address company with old address new address | |
| 2022-01-28 | AA | accounts | Accounts with accounts type full | |
| 2021-11-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-04-09 | AA | accounts | Accounts with accounts type full | |
| 2020-12-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-12-16 | AA | accounts | Accounts with accounts type full | |
| 2019-11-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-02-19 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.