MONEY ADVICE TRUST

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +26.4%

  £13,522,861 → £17,093,276

• Cash

  -69.3%

  £8,862,333 → £2,722,579

• Net assets

  -5.8%

  £14,394,169 → £13,558,287

• Employees

  +14.2%

  282 → 322

• Profit before tax

  -132.8%

  £2,546,500 → -£835,882

• Wages

  +15.5%

  £10,654,590 → £12,311,108

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

PEM Audit Limited

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“Taking the financial performance, reserve position and cost of living pressures, together with the reasonable expectation that we will have adequate resources to continue in operational existence in the future, we confirm that the accounts have been prepared on the basis that the Money Advice Trust is a going concern.”

Significant events

• “Money Advice Trust helped more people than ever before, and laid the groundwork for our charity's bold ambitions for the years ahead.”
• “National Debtline and Business Debtline helped more people in 2024 than ever before with 271,900 interactions by phone and webchat - an increase of 36%.”
• “We launched our new digital advice platform, My Money Steps, which is playing an important role as part of our blended, multi-channel advice services.”
• “Our Building Up Business pilot, developed in partnership with Aviva, began to leverage the expertise of Business Debtline advisers to help people who are setting out on those crucial first steps in setting up a business.”
• “We achieved a modest operating surplus while continuing to invest in our transformation programme - ensuring that we remain sustainable, adaptable, and focused on impact.”
• “Our increased capacity at National Debtline and Business Debtline enabled us to help more people than ever before, thanks to the successful delivery of two major debt advice contracts for the Money and Pensions Service - and we introduced significant innovations with My Money Steps and Building Up Business.”
• “National Debtline helped 118,300 people over the phone and via our online debt advice tool (up 64% on 2023). We also helped 32,200 people via webchat and received 2.18 million visits to our National Debtline advice website.”
• “In 2024, our National Debtline service had an NPS of +50, while Business Debtline achieved an NPS of +64, reflecting the high level of satisfaction our clients have with our debt advice services.”
• “In 2024, our work was recognised, with the Money Advice Trust winning the Excellence in Training award at the Credit Strategy Collections and Vulnerability Awards 2024.”
• “We were delighted that the success of the programme was recognised externally, winning Best Vulnerable Customer Support Initiative at the 2024 Credit Strategy Collections and Vulnerability Awards.”
• “Ofgem announced plans to introduce such a scheme in 2025.”
• “We published our Broken Budgets report, sharing new analysis of the issues facing the people we help.”
• “In 2024 we revised our environmental policy, detailing the current measures and processes we have in place to reduce our environmental impact.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

14

last 12 months

Capital events

0

last 24 months

Officers appointed

2

last 12 months

Officers resigned

2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.