EMARSYS UK LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-05-14
Overdue
Watchouts
Cash
£6M
-41.6% vs 2023
Net assets
-£3M
-157.3% lowest in 4 filed years
Employees
—
Average over period
Profit before tax
-£4M
-497% lowest in 4 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Confirmation statement overdue
Due 2026-05-14.
Net assets
5-year trend · vs Technology median
Accounts
5-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | £25,267,431 | £28,064,899 | £31,305,716 | £31,569,336 | |
| Operating profit | — | £3,717,389 | £1,713,104 | -£641,894 | -£3,897,814 | |
| Profit before tax | — | £3,672,347 | £1,657,540 | -£654,761 | -£3,909,155 | |
| Net profit | — | £3,060,643 | £1,290,051 | -£542,747 | -£3,798,117 | |
| Cash | — | £1,170,158 | £3,796,310 | £10,384,525 | £6,067,474 | |
| Total assets less current liabilities | — | £4,770,481 | £2,865,052 | £5,332,523 | -£1,978,875 | |
| Net assets | — | £1,524,621 | £2,814,672 | £4,638,601 | -£2,656,368 | |
| Equity | -£1,717,097 | £1,524,621 | £2,814,672 | £4,638,601 | -£2,656,368 | |
| Average employees | — | 107 | 97 | — | — | |
| Wages | — | — | — | £10,939,985 | £11,170,490 | |
| Directors' remuneration | — | — | — | £428,538 | £433,187 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+0.8%
£31,305,716 £31,569,336
highest in 4 filed years
-
Cash
-41.6%
£10,384,525 £6,067,474
-
Net assets
-157.3%
£4,638,601 -£2,656,368
lowest in 4 filed years
-
Employees
—
Not reported
-
Operating profit
-507.2%
-£641,894 -£3,897,814
lowest in 4 filed years
-
Profit before tax
-497%
-£654,761 -£3,909,155
lowest in 4 filed years
-
Wages
+2.1%
£10,939,985 £11,170,490
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | 14.7% | 6.1% | -2.1% | -12.3% | |
| Net margin | — | 12.1% | 4.6% | -1.7% | -12.0% | |
| Return on capital employed | — | 77.9% | 59.8% | -12.0% | 197.0% | |
| Gearing (liabilities / total assets) | — | 53.7% | — | — | — | |
| Current ratio | — | — | — | 1.38x | 0.89x | |
| Interest cover | — | 82.53x | 30.83x | -49.89x | -343.69x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company has recognised a loss after tax of £3,798,117 for the year ended 31 December 2024 (2023: loss £542,747), and as at that date, shows net current liabilities of £2,114,049. The Company can further rely on the financial support of its parent company Emarsys eMarketing Systems GmbH, which has provided the Company with a letter of support undertaking to provide the Company with financial support until 31 December 2026 to enable the Company to fulfil its liabilities as they fall due, if required, and not to call for settlement of any amounts it owes to the parent company or its subsidiaries where to do so would place the Company in an insolvent position. The directors are not aware of any facts indicating that the financial support of the holding company will not be forthcoming and are thus of the opinion that there is sufficient funding available to enable the Company to meet its obligations as they fall due.”
Significant events
- “The Company's turnover for the financial year ended 31 December 2024 was £31.6 million (2023: £31.3 million), representing a modest increase of 0.8% year-on-year. This stability in revenue reflects continued customer retention and market demand, although it was insufficient to offset a decline in profitability.”
- “The company reported a gross margin of -2% in 2024 (2023: 6%). This significant deterioration was primarily driven by increased cost of sales, potentially due to inflationary pressures, supply chain inefficiencies and commercial pricing constraints.”
- “The operating loss for the year amounted to £3.9 million (2023: £0.6 million loss), reflecting a year-on-year deterioration of £3.3 million. This was driven by the negative gross margin and a largely fixed cost base, resulting in substantial operational underperformance.”
- “Investment in customer marketing, where we run events for existing clients, continues to be a priority with quarterly events being run in our office. These are fantastic opportunities to keep our clients close, engaged and excited about our product roadmap.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| VIOLARIS, Stephen | Director | 2026-03-31 | Mar 1986 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARLOW, Heath | Director | 2022-01-21 | 2025-03-28 |
| COLEMAN, Grant Andrew, Mr. | Director | 2021-01-26 | 2022-01-21 |
| DOTANI, Aman | Director | 2009-04-30 | 2014-05-20 |
| FULLERTON, Andrew | Director | 2017-10-11 | 2021-01-26 |
| HAGOS, Daniel | Director | 2025-03-28 | 2026-03-31 |
| LEDGERWOOD, Steven | Director | 2013-08-29 | 2018-01-16 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sap Se | Corporate entity | Significant influence | 2020-11-04 | Active |
| Mr Josef Ahorners | Individual | Shares 50–75%, Voting 50–75% | 2016-04-06 | Ceased 2020-11-04 |
| Emarsys Emarketing Systems Ag | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2016-04-06 |
| Emarsys Emarketing Systems Gmbh | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 68 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-06 | AA | accounts | Accounts with accounts type full | |
| 2025-05-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-16 | CH01 | officers | Change person director company with change date | |
| 2025-04-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-04-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-06 | AA | accounts | Accounts with accounts type full | |
| 2024-05-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-11 | AA | accounts | Accounts with accounts type full | |
| 2023-05-26 | AAMD | accounts | Accounts amended with accounts type full | |
| 2023-05-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-19 | AA | accounts | Accounts with accounts type full | |
| 2022-05-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-01-24 | AP01 | officers | Appoint person director company with name date | |
| 2022-01-24 | TM01 | officers | Termination director company with name termination date | |
| 2021-11-10 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2021-11-09 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2021-11-09 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2021-11-05 | PSC05 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.